Strategic business models of platform providers in the video gaming industry - cloud gaming customer segmentation analysis

This work project examines the evolution and variation of business models within the online video gaming platform industry. In the present paper, an in-depth analysis of the recent business model of cloud gaming is provided. With large gaming audiences that differ in needs and preferences, segmentation should occur based on gamer type. The analysis reveals a large potential, especially within the non-gamer and casual gamer segments. Further, advantages and weaknesses of the business model are outlined, and overriding recommendations are presented to strategically optimize it. To conclude, key insights and limitations as well as future research are discussed